The founders
underflod is the opposite of the Danish word “overflod”, which means abundance.
The Founders
The norm
In Denmark, as well as the rest of the world, it has become a norm to adjust the quality of the product to an appropriate price level, which generates the largest possible contribution margin for the company. This norm will undoubtedly force, not only the quality but the entire value chain to compromise. At underflod we believe that we can do better. Because we have to. For our planet, for our community, and for ourselves.
The Founders
Sustainability
In Denmark, as well as the rest of the world, it has become a norm to adjust the quality of the product to an appropriate price level, which generates the largest possible contribution margin for the company. This norm will undoubtedly force, not only the quality but the entire value chain to compromise. At underflod we believe that we can do better. Because we have to. For our planet, for our community, and for ourselves.
The Founders
Our vision
In Denmark, as well as the rest of the world, it has become a norm to adjust the quality of the product to an appropriate price level, which generates the largest possible contribution margin for the company. This norm will undoubtedly force, not only the quality but the entire value chain to compromise. At underflod we believe that we can do better. Because we have to. For our planet, for our community, and for ourselves.
The Founders
For generations to come
At underflod, we set a new standard for furniture and interiors. As a result of our sustainable approach, our customers can act with a clear conscience. At underflod, we create products that will stay with our customers for generations. Through timeless design and high-quality materials. We take pride in creating locally handcrafted products, where every product is unique and has its own story. Every day we thrive to create more value for our customers, partners, and suppliers.
An underflod product is made to last for a lifetime and to be passed on for generations.
Turning precious moments into cherished memories.
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